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Fatima Heyari

Managing Partner (Jordan)

Fatima Heyari

Overview

Fatima Heyari serves as Managing Partner of the UTMPS Jordan office since 2005. With more than 35 years of intellectual property experience, she advises clients on the protection, management, and enforcement of IP rights across trademarks, patents, copyright, designs, and related matters, bringing seasoned judgment and a practical, solutions-focused approach.

Fatima was admitted to practise law in the Philippines and has an early-career background in the Philippine Congress, which informs her understanding of policy and regulatory environments. At UTMPS Jordan, she leads the team’s day-to-day client work, overseeing filings and portfolio management, guiding prosecution strategy, and supporting clients through complex procedural requirements.

Deeply engaged in the international IP community, Fatima is an active member of several leading IP associations, including INTA, APAA, AIPPI, ECTA and many others, and regularly participates in leading industry conferences to stay at the forefront of global IP developments.

Experience

June 2005 – Present
Managing Partner
United Trademark & Patent Services, Amman, Jordan
October 2003 – May 2005
Manager
United Trademark & Patent Services, Dubai, United Arab Emirates
September 1989 – June 2003
Manager, International Department
Abu-Ghazaleh Intellectual Property, Amman, Jordan
August 1982 – 1985
Member of Legal & Research Department
Philippine Batasang Pambasa (Congress), Manila, Philippines

Education

Aquinas University
Legazpi City, Philippines
Bachelor of Laws
June 1978 – March 1982
University of Northeastern Philippines
Iriga City, Philippines
Master of Arts in Public Administration
June 1975 – March 1977
University of Northeastern Philippines
Iriga City, Philippines
Bachelor of Arts in Political Science, Magna Cum Laude
June 1971 – March 1975

Areas of Expertise

  • IP Filing and Prosecution
  • Trademarks
  • Patents
  • Design patents
  • Copyright
  • Trade secrets
  • Plant Variety Rights (PVR) & Plant Breeders’ Rights (PBR)
  • Geographical Indications and Appellations of Origin
  • IP Portfolio and asset management
  • Maintenance fees and renewals
  • IP Litigation & Enforcement
  • Infringement and validity actions
  • Online Brand Protection
  • Anti-Counterfeiting
  • Cancellation and Opposition Proceedings
  • Domain Name Litigation and UDPR

Relevant Sectors

  • Health & Life Sciences
  • Aviation, Aerospace & Space
  • Fashion & Luxury Goods
  • Automotive
  • Energy, Chemicals & Natural Resources
  • Technology, Media & Telecom (TMT)
  • FMCG (Consumer Goods)
  • Agribusiness & AgriTech
  • Entertainment & Sports
  • Digital & AI

Professional Memberships

MARQUES

MARQUES
CITMA
APAA
FICPI
AIPLA
ECTA
AEA
AIPPI
INTA
Member of Parallel Imports Committee (2026 – 2027)

CITMA
APAA
FICPI
AIPLA
ECTA
AEA
AIPPI
INTA:
Member of Parallel Imports Committee 2026 – 2027

Overview

Fatima Heyari serves as Managing Partner of the UTMPS Jordan office since 2005. With more than 35 years of intellectual property experience, she advises clients on the protection, management, and enforcement of IP rights across trademarks, patents, copyright, designs, and related matters, bringing seasoned judgment and a practical, solutions-focused approach.

Fatima was admitted to practise law in the Philippines and has an early-career background in the Philippine Congress, which informs her understanding of policy and regulatory environments. At UTMPS Jordan, she leads the team’s day-to-day client work, overseeing filings and portfolio management, guiding prosecution strategy, and supporting clients through complex procedural requirements.

Deeply engaged in the international IP community, Fatima is an active member of several leading IP associations, including INTA, APAA, AIPPI, ECTA and many others, and regularly participates in leading industry conferences to stay at the forefront of global IP developments.

Experience

June 2005 – Present
Managing Partner
United Trademark & Patent Services, Amman, Jordan
October 2003 – May 2005
Manager
United Trademark & Patent Services, Dubai, United Arab Emirates
September 1989 – June 2003
Manager, International Department
Abu-Ghazaleh Intellectual Property, Amman, Jordan
August 1982 – 1985
Member of Legal & Research Department
Philippine Batasang Pambasa (Congress), Manila, Philippines

Education

Aquinas University
Legazpi City, Philippines
Bachelor of Laws
June 1978 – March 1982
University of Northeastern Philippines
Iriga City, Philippines
Master of Arts in Public Administration
June 1975 – March 1977
University of Northeastern Philippines
Iriga City, Philippines
Bachelor of Arts in Political Science, Magna Cum Laude
June 1971 – March 1975

Areas of Expertise

  • IP Filing and Prosecution
  • Trademarks
  • Patents
  • Design patents
  • Copyright
  • Trade secrets
  • Plant Variety Rights (PVR) & Plant Breeders’ Rights (PBR)
  • Geographical Indications and Appellations of Origin
  • IP Portfolio and asset management
  • Maintenance fees and renewals
  • IP Litigation & Enforcement
  • Infringement and validity actions
  • Online Brand Protection
  • Anti-Counterfeiting
  • Cancellation and Opposition Proceedings
  • Domain Name Litigation and UDPR

Relevant Sectors

  • Health & Life Sciences
  • Aviation, Aerospace & Space
  • Fashion & Luxury Goods
  • Automotive
  • Energy, Chemicals & Natural Resources
  • Technology, Media & Telecom (TMT)
  • FMCG (Consumer Goods)
  • Agribusiness & AgriTech
  • Entertainment & Sports
  • Digital & AI

Professional Memberships

MARQUES

MARQUES
CITMA
APAA
FICPI
AIPLA
ECTA
AEA
AIPPI
INTA
Member of Parallel Imports Committee (2026 – 2027)

CITMA
APAA
FICPI
AIPLA
ECTA
AEA
AIPPI
INTA:
Member of Parallel Imports Committee 2026 – 2027