Sara Omran

Sara Omran
Head of Brand Enforcement, Counterfeiting & Government Affairs
United Trademark & Patent Services (UTPS) Sara Omran partners with global brand owners to protect, enforce, and strategically advance their trade mark rights across the Middle East and North Africa.

Her work sits at the intersection of enforcement execution, government engagement, and commercial strategy. Sara does not simply react to infringement; she designs structured, forward-looking brand protection programs that combine customs recordals, coordinated seizures, administrative actions, and regulatory engagement to deliver measurable impact on the ground. With extensive experience across the GCC and wider MENA region, Sara regularly leads multi-jurisdictional anti-counterfeiting strategies, working closely with customs authorities, economic departments, police units, and policy-makers. She is particularly known for building strong working relationships with enforcement bodies and facilitating practical cooperation between brand owners and government stakeholders. In her Government Affairs capacity, Sara advises clients on navigating evolving IP frameworks, regulatory reforms, and enforcement policies; ensuring that their regional strategy aligns with both legal developments and market realities. She actively supports capacity-building initiatives, including training programs for customs and enforcement officials, strengthening the overall ecosystem in which her clients operate.

Sara also plays a strategic business development role, helping international brands expand confidently into the region by identifying enforcement vulnerabilities early, strengthening portfolio positioning, and aligning protection strategies with commercial growth plans.

Clients value Sara for her clarity, responsiveness, and strategic mindset. She translates complex regional dynamics into actionable, commercially sound solutions; ensuring that enforcement efforts protect not only trade mark registrations, but brand reputation, revenue, and long-term market presence. She serves on INTA’s 2026–2027 Anti-Counterfeiting Committee and actively contributes to industry dialogue on brand protection developments in the MENA region. For brand owners seeking a trusted regional partner who combines enforcement precision, government access, and strategic foresight, Sara delivers practical solutions with lasting impact.